Art Direction on the Wall: Designing Believable Virtual Environments
Light-emitting diode (LED) volumes revolutionize what filmmakers can achieve, but this process isn't automatic. The work put in by art directors...
Technology
Why the Best Branded Content Is Being Made in Virtual Production Studios
Modern branded content production frequently uses film content to engage viewers and expand brands' reach through social media, product pages, and...
What to Expect on Your First Day at a Virtual Production Studio
The bright, towering "volume" feels new, exciting, and sometimes intimidating to look at in person, but professional, prepared crews operate the...
Why Agencies Are Turning to Virtual Production Studios for Bolder Brand Storytelling
From scaled production to a greater focus on narratives, the evolving demands of brand storytelling pose unique yet fruitful challenges for marketing...