Driving Plates in Virtual Production: How Car Scenes Get Shot on an LED Wall
Driving scenes can make a car spot stand out by showing a vehicle in its best light — or add visual movement and action to an otherwise ordinary...
Virtual production fundamentals
Art Direction on the Wall: Designing Believable Virtual Environments
Light-emitting diode (LED) volumes revolutionize what filmmakers can achieve, but this process isn't automatic. The work put in by art directors...
Pre-Production Checklist: Planning Your Virtual Production Shoot
Immersive backgrounds and visual effects (VFX) can make your film more engaging, captivating, and narratively driven, but the amount of work you'll...
Cinematic Language: What It Is and Why It Changes Everything About How Your Brand Story Lands
Though audiences can recognize cinematic quality when they see it, cinematic language doesn't have a single distinct "look." Instead, it's more of a...
Authentic Brand Storytelling: How to Make Content That Actually Connects
Internet trends and popular aesthetics can earn your brand brief notoriety, but they'll only get you so far if they're not authentic to your brand's...
Virtual Sets: How Production Teams Are Using Them to Shoot Smarter
From The Mandalorian to branding and marketing content, virtual sets have revolutionized various aspects of film production. Virtual production...
What to Expect on Your First Day at a Virtual Production Studio
The bright, towering "volume" feels new, exciting, and sometimes intimidating to look at in person, but professional, prepared crews operate the...
How ICVFX Works: Real-Time VFX Tools for LED Volume Studios
Filmmaking has always evolved alongside the tools that support it. As creative expectations rise and timelines shrink, teams need workflows that...
Why Real-Time Rendering Is Redefining Virtual Production
Real-time rendering is leading the transformation of today’s filmmaking landscape. Once confined to post-production, rendering now happens...
Pre-Visualization in Virtual Production: Save Time, Cut Costs
For producers and creative teams, the planning phase of virtual video production can make or break a project. Tight budgets, ambitious timelines, and...