Driving Plates in Virtual Production: How Car Scenes Get Shot on an LED Wall
Driving scenes can make a car spot stand out by showing a vehicle in its best light — or add visual movement and action to an otherwise ordinary...
How-to
Art Direction on the Wall: Designing Believable Virtual Environments
Light-emitting diode (LED) volumes revolutionize what filmmakers can achieve, but this process isn't automatic. The work put in by art directors...
Shooting a Month of Social Content in a Single Studio Day
Brands face intense pressure to keep up with always-on social media feeds while differentiating themselves from the competition. Many of these brands...
Pre-Production Checklist: Planning Your Virtual Production Shoot
Immersive backgrounds and visual effects (VFX) can make your film more engaging, captivating, and narratively driven, but the amount of work you'll...
Authentic Brand Storytelling: How to Make Content That Actually Connects
Internet trends and popular aesthetics can earn your brand brief notoriety, but they'll only get you so far if they're not authentic to your brand's...
Why Agencies Are Turning to Virtual Production Studios for Bolder Brand Storytelling
From scaled production to a greater focus on narratives, the evolving demands of brand storytelling pose unique yet fruitful challenges for marketing...