Art Direction on the Wall: Designing Believable Virtual Environments
Light-emitting diode (LED) volumes revolutionize what filmmakers can achieve, but this process isn't automatic. The work put in by art directors...
Virtual studios & workflows
Shooting a Month of Social Content in a Single Studio Day
Brands face intense pressure to keep up with always-on social media feeds while differentiating themselves from the competition. Many of these brands...
Pre-Production Checklist: Planning Your Virtual Production Shoot
Immersive backgrounds and visual effects (VFX) can make your film more engaging, captivating, and narratively driven, but the amount of work you'll...
Virtual Sets: How Production Teams Are Using Them to Shoot Smarter
From The Mandalorian to branding and marketing content, virtual sets have revolutionized various aspects of film production. Virtual production...
Why the Best Branded Content Is Being Made in Virtual Production Studios
Modern branded content production frequently uses film content to engage viewers and expand brands' reach through social media, product pages, and...
What to Expect on Your First Day at a Virtual Production Studio
The bright, towering "volume" feels new, exciting, and sometimes intimidating to look at in person, but professional, prepared crews operate the...
Why Agencies Are Turning to Virtual Production Studios for Bolder Brand Storytelling
From scaled production to a greater focus on narratives, the evolving demands of brand storytelling pose unique yet fruitful challenges for marketing...
Studio Rental for Virtual Production: What to Look for Before You Book
Virtual studios with light-emitting diode walls have completely changed how top brands approach film production. Compare green screens to LED walls,...
Virtual Production & Post-Production: How They Work Together
Anyone who’s spent time on a set in recent years has seen that the way we make stories is changing. Not in a theoretical “future of film” way, but in...
Why Virtual Production Studios Use Cloud-Based Workflows
In an ever-accelerating production landscape, teams are leveraging cloud-based workflows to reshape how they bring stories to life. What began as a...